RE-MARKETING. . . A USEFUL MARKETING TOOL OR CYBER STALKING??

What really is re-marketing?? Just a marketing tool used by companies or a way to stalk??

Re-marketing is a feature that lets you target customers who have previously visited your website, while they browse others. It targets people who perhaps left without purchasing from your website, leaving you ability  to reconnect with potential customers again.

This YouTube Video explains in detail exactly what re-marketing is, and how it is achieved.

Every  website uses the technique of re-marketing, as it is seen as very effective and can draw potential customers, it is done without most customers even realising that they have been drawn in by it. How many times has someone asked you where did you see something advertised?? Thinking back, have you just figured out that it was all based on re-marketing. Here is a link with examples of how effective re-marketing can be, and how re-marketing can create more income for a company than expected.

An Example of Re-marketing!

An Example of  the 3 network re-marketing!

But the question is. . .  is Re-marketing just a useful marketing tool or is it cyber stalking?

A lot of people find it very creepy seeing these ads,  they don’t like that element of stalking. Miss-guided are common website that use re-marketing, if you have just been on their website and switch to YouTube, it is likely there will be a miss-guided ad there. Is this a clever way of bringing people to your website though, it is a known fact that most people, don’t like to be pressured into a decision, they like to be in control, so are these techniques too much or are websites actually pushing  customers away by re-marketing.

Personally i think re-marketing is a very useful marketing tool, certain websites might push it a bit too much, but if re-marketing is done correctly, it can be very beneficial to a company. I know i have clicked on those adverts more than once without even thinking about what i was doing, so why wouldn’t others.

Whats your opinion??

Why not check out my Facebook page and give me a like :D

Advertisements

Why businesses should blog!!

Businesses’ if your not blogging you’re missing out!!!

Blogging is one of the most valuable tools that businesses have to engage with customers, they ultimately make their lives easier. It has been seen that blogs are boring and not effective enough for businesses to use, but that’s not true. Most businesses use Facebook and twitter to share their information, updates on the business and any news, as it has an immediate response, and businesses can get a reaction, but if customers don’t see these post straight away, they miss out! 😦

Blogging isn’t very technical, it is actually quiet easy. It is an effective way for a business to market long term to their customers, blogs can be planned out and can be aimed in a certain way to attract customers attention. Have a  look at this link to see why having a blog is essential for a business. This website gives you 19 reasons why businesses should be blogging.

Blogging-for-business

Blogging can create a stronger bond between a customer and the business, as from having a weekly blog customers can see your commitment to the the business and to keeping good relationships with its customers!

For a business, a blog is an ideal tool to gain attention to their growing business. It is an opportunity for a business to be creative, voice their real opinions on different situations, or product that the may be involved with. The more creative a blog is, the more it will keep customers engaged in the business. Check out this website , to see 10 examples of blogs that might stimulate your creativity, and improve your business. 🙂

Businesses’ should be blogging as it serves as a platform for communicating between them and their customers, and potential customers. It’s a solid base to discuss issues, problems and questions, as some customers don’t feel comfortable discussing problems or asking questions on social media, like Facebook and twitter. This Youtube video, will tell you step by step why businesses’ should be blogging and what benefits they will gain from blogging. The detailed video goes through step by step of how blogs along with the other methods of social media, actually create the face of the business.

Finally by having a blog for your business you may have a competitive advantage against other businesses. If your company is giving detailed weekly updates, compared to a business that only posts a random comment few months, well i know how a fact which business i’d be looking to work with. Here’s an example of a facebook page that don’t update their page as often as they should, showing how a business with a blog would have a competitive advantage in this situation.

Why not check out my Facebook page and give me a like :D

Top Tips for Facebook Newbies..!

Top Tips for setting up a successful Facebook page. 😀

1. You should always customize your URL!!

  • In most cases your URL, is the first thing a customer will notice so, make it something memorable and catchy. Don’t just leave it be, because your unique URL,  could be just what brings people back. Check out this creative examples. . . .This article will give you great examples of how other business created unique URL’s for their business page’s.

2. Make sure your profile picture and your cover photo are identifiable and relevant to your business and it’s image.

  • Having a random picture up, won’t make potential clients want to click on your link, because although that picture of the puppy may be cute, and the end of the day it in no way looks professional and has nothing to do with your business. Your profile picture should be easily identifiable from a glance.

Have a look at these do’s and don’t, it’s a list of things that should and shouldn’t be done when picking a profile picture and cover photo for your Facebook business page!

3. Ensure that the tone of your page is appropriate for your target market!

  • Use humor in appropriate ways, to engage customers but don’t push it too far. If the content of your page is inappropriate or not relevant to your market,  know that it won’t take your customers two seconds to unlike your business page.  Would you really want to lose customers from your page just because the information you are sharing isn’t of the right tone…. i don’t think so!!

Here’s an example, this article that can help you to avoid getting distracted, it will show you what i mean about not begin the right tone. Holiday photo’s, Picture’s of your pets and Statuses of how good your night out was, isn’t what customers want to hear, so keep them for your personally account 🙂

4. Respond to all comments.

  • However ridiculous you may think a comment is, you should always respond. Let your customers know that you are available to discuss issues and that you are always listening. By responding to comments it shows your customers that they are your main priority at all times. It will make them feel more valued, and more likely to interact with the business and brand again.

5. Post regularly!!

  • By not having a regular pattern of posting things on your page you present a negative image. Not posting enough. Business’ that post something every hour will more than likely start to annoy their followers. If you plan to post once or twice a week, with useful interesting information, your customers will remain happy and will continue to visit your page.
Keeping fans happy, by showing love!

Keeping fans happy, by showing love!!

Have a look at this YouTube video, to see why your Facebook page might stink!!

Why not check out my Facebook page and give me a like 😀